In 2002, Sonos set out to reinvent the way people listen at home. The wireless home sound system they created made it easier than ever to fill any and every room with music, podcasts, TV and just about anything else someone could ever want to hear. Today, Sonos remains focused on innovation, thoughtfully designing products, inventing new technologies, expanding their software platform, crafting the best sound experience and making a positive social impact in the world.

As a Product Marketing intern, I was integrated into Sonos’ Go-To-Market organization and specialized in limited edition collaborations. Upon my arrival, I worked with my manager to bring the HAY x Sonos collaboration to life – Sonos’ first large-scale limited edition product collaboration and color story. Throughout my time there, I worked with program managers to formulate a strategic internal process for these projects, positioned different potential products in the market, defined target audiences for distinct marketing strategies, created a partner sell-in deck for future introductory meetings and conducted research about successful collaborations and innovative cultural retail opportunities. From the first collaboration to the next, for my final project I was involved with the initial ideation of a future product collaboration by developing materials for introductory meetings with the partner. Alongside these responsibilities, I got to know some incredible people, experience a product launch and be a small part of Sonos history as the company went public. 

This internship was incredibly important for my development. Starting off as someone who felt relatively inadequate in this space, I was presented with countless opportunities to develop as a student, professional and person. From learning about the work culture I seek, to understanding the importance of being dynamic, this summer gave me insight into the world that I hope to immerse myself in and helped me establish a very solid foundation as I take my next steps.

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Photographs from the HAY x Sonos collaboration