In 2002, Sonos set out to reinvent the way people listen at home. The wireless home sound system they created made it easier than ever to fill any and every room with music, podcasts, TV and just about anything else someone could ever want to hear. Today, Sonos remains focused on innovation, thoughtfully designing products, inventing new technologies, expanding their software platform, crafting the best sound experience and making a positive social impact in the world.

As a Product Marketing intern, I was integrated into Sonos’ Go-To-Market organization and specialized in limited edition collaborations. Upon my arrival, I worked with my manager to bring the HAY x Sonos collaboration to life – Sonos’ first large-scale limited edition product collaboration and color story. Throughout my time there, I worked with program managers to formulate a strategic internal process for these projects, positioned potential products and defined target audiences for marketing strategy, created a partner sell-in deck for future introductory meetings and conducted research about successful collaborations and cultural retail opportunities. Alongside these responsibilities, I got to know some incredible people, experience a product launch and be a small part of Sonos history as the company went public. 

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Photographs from the HAY x Sonos collaboration