In the spring semester of my sophomore year at UNC, I co-founded a student-run business called Vintage Blue (VB). Vintage Blue is a community-focused business run by a diverse group of UNC–Chapel Hill students. VB sells vintage Carolina gear via social media, designs original apparel, reveals the stories of unique individuals in the community and hosts various events to connect with our audience. We are devoted to giving students a platform where they can express themselves with style and inspire by sharing stories.
As a Co-Founder and member of the Vintage Blue Executive Team, I am currently working as the Creative Director. In this role, I work at the lead photographer and oversee the Content Team which is made up of photographers, videographers, writers and content developers. I personally manage creative strategy and content ideation, and I collaborate with the Marketing Team on a consistent basis to ensure that our creative direction and vision matches our brand identity. I have also had the opportunity to curate media content for our social media and online portfolios, and have produced copy for events, product lines, briefs and lookbooks.
Prior to this role, I worked as the Editor-in-Chief of Vintage Blue’s “Originals,” a blog space for feature stories about prominent members of the University of North Carolina at Chapel Hill community. This platform was one of the pivotal reasons why we wanted to found VB. In my time working as EIC, I conducted interviews with sixteen individuals and produced fourteen pieces with my friends Tyler Trocinski and Kenny Barone.
I am currently working to further integrate our creative collective which also includes Product/Design and Retail/Events Teams to ensure that we have a cohesive aesthetic throughout our various forms of creative content. In addition, I am working to establish a new online “Explore” page that will hopefully further connect all the content we produce while introducing new forms of expression.
For over a year, the VB team has been relentlessly committed to being a net-positive brand by promoting sustainability in everything we do. Every piece of gear that we sell has been recycled in some way. From our vintage thrifted pieces which have been previously loved, to working with artists to create “up-cycled” products and onto partnering with companies for our original apparel lines to make gear that is made from 100% repurposed materials, through VB I have personally recognized how practices within a business can be both responsible and creative. Alongside this, we have fostered a sense of community by co-sponsoring events that have progressed our dedication to both environmentalism and social entrepreneurship.
For more about Vintage Blue, our products and our partnerships, check out vintageblueunc.com.
Vintage Gear – Fall 2018
“MOVE” and “LOVE” Intersections Line – Fall 2018
designed by Tyler Trocinski
“Club 57” Line – Fall 2018
designed by Colby Kirkpatrick
Vintage Gear – Spring 2018
“BLUE” Line – Spring 2018
designed by Tyler Trocinski